I was the head of digital marketing and public relations with Camp Cataract, a bar and restaurant in downtown Niagara Falls from late 2020 to March 2023, when it was sold to new owners.
Under my management Camp Cataract developed a unique brand voice and became the most followed social media account for downtown Niagara Falls businesses.
Deliverables:
- Brand colour palette and type selection
- Campaign slogan and visuals
- Menus for both print and web
- Wordpress website
- Social media content and ads
- Event advertising
- Campaign slogan and visuals
- Menus for both print and web
- Wordpress website
- Social media content and ads
- Event advertising
Skills Involved:
Collaborative Design, Brand Development, Working with Guidelines, Raster Design, Type Layout, Industry Research, Image Treatment, Copywriting, Social Media Content, Advertising, Wordpress Web Design, Print Media
Brochure Front
Logo
Social Post 1
Social Post 2
Menu for Social Media
